It's been a whole year since I finished my degree course and began my consultancy business in earnest, and yet, here I am, still working on my own website... Well, the good news is that it is nearing completion, and I am hoping to get it published within the next month!
Marketing is about getting the right message in front of the right people, and in today's world of super-technical communications, a website - however basic - is a must for most of us. It's a new shop window that your potential customers can browse at their leisure - and anything that showcases your products or services has to be worth doing. For the small business, cost and control are key to the feasibility of runing a website, as most small businesses will have neither endless funds or a resident web developer. But don't let that put you off! It doesn't have to cost the earth, and if you use the right people or tools, you can retain control.
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